Colors have always played an important role in human life and creation. There were symbols of prestige, state monopolies, codes of recognition.
Until the middle of the 19th century, all available dyes came exclusively from nature. Inorganic – as colored earths or mineral powders – and organic – of plant or animal origin – were used to produce paints and dyes for building, typography, painting, tanning, textiles and so many other arts. In an evolutionary route of five thousand years, all the works of human civilization were made with natural colors!
Things changed rapidly after 1856 with the rapid development of Organic Chemistry. Today, as users and consumers, we are experiencing a subversive reality: all modern dyes are synthetic! In the field of Architecture, they work excellently with vinyl and acrylic emulsions to produce paints – by-products of oil – that flood the markets at the price of low cost, easy handling, fast application.
The huge environmental burden, toxic waste, carcinogenic-mutagenic or allergic effects pass into the “small letters” of a heavily controlled industry. Experts are sounding the alarm. The return to the old, tried and tested materials is now becoming an urgent need for survival.
Natural colors that we suggest are not only ecological and harmless, they are mainly beneficial for human health as they improve the environmental conditions in the living areas. They are made with traditional carriers – old lime paste, milk casein, potassium water glass, pure linseed oil, earth chalk – and pigments from minerals, plants or animals, without synthetic polymers (plastics). Produced also, at the facilities of a family business in Terra Ferma that carries the Greek-Roman and Byzantine secrets of color from generation to generation…